A new initiative to bring bottled water coolers into the backseats of taxis across Dubai has been confirmed to go ahead, following a deal signed between the Dubai Taxi Corporation (DTC) and the Roads and Transport Authority (RTA) in the United Arab Emirates city. The three month trial period for the scheme, during which 350 taxis which travel to and from the international airport on a regular basis will be fitted with mini bottled water coolers in the back seats, has been designed to test whether this is a feasible way to generate extra revenue for taxi operators on a full-time basis. The passenger travelling in the vehicle will be given the option of purchasing a refreshing drink, and the cost of the water will be added to their meter bill at the end of the journey.
If you’ve had the fortune to experience this new idea for yourself, or have any comments on whether you think the scheme will take off, please do get in touch and share your thoughts with us. Or, if you’d like to find out any more about our water cooler service, please do let us know and one of our team will be happy to help.