Owning a water cooler makes sense- it creates a point of interest in the home, allows the water cooler vendor to have frequent access to chilled and squeaky clean water, and can boast that it’s more ethically sound than continually buying bottles of water from the supermarket.
On the other hand, launching a campaign which persuades people to buy a particular brand of bottled water based on the obvious and heavily laboured argument that drinking water is- shock, horror- good for you, makes no sense at all. The Volvic Challenge is just plain silly, not to mention annoying.
We all know the golden rules of leading a healthy lifestyle; drink plenty of water- check, eat a balanced diet- check, and do plenty of exercise- check. It’s been hammered into us so persistently, that it’s become a sort of leading mantra of the 21st century. So why does Volvic think we won’t notice if it dresses up the same principles in a neat little Volvic Challenge package and passes it off as a new and ground-breaking idea? Well, we have noticed.
The commercial has even made the cut on The Worst TV Adverts website. One blogger writes, To call drinking water every day for two weeks a challenge, is beyond patronising. So there you are. Perhaps we should all boycott Volvic and get our water from other, more environmentally sound sources… like water coolers.