Natural Hydration Council

It’s that time of the year again when issues surrounding bottled water in general and trusted into the news at the behest of the entrenched utility water suppliers – most notably Thames Water.  Please put  a reminder in your diary for the end of April 2010 for the next time this debate will emerge in the national press. Timely speaking predicatable – but again it brings to the fore the important debate about bottled water.

This year the water cooler bottled market has again been largely left out of the debate – with the headlines prefering to focus on small pack (330ml to 1.5 litre) bottles.  We encourage the water authorities to look at the wider bottled water industry as it may push them further away from the simple sound-bites and comparisons that are rolled out annually. The worst culprit, notably “Fiji Water” is again rearing its ugly head this year and was mentionned on 20th April during a Radio 4 piece regarding the news furore – and we encourage anyone who hears the phrase “Fiji Water” used in any discussion about bottled water to walk away immediately and find an educated debate elsewhere.

The Water Delivery Company work predominantly within the bottled water cooler market and believe that our industry sector within the general bottled water market has many unique facets. In comparison with the small pack market we create very little waste as our water bottles are consumed, returned, cleaned and reused. We operate a fleet of vans that run solely on LPG fuel and deliver water to customers within geographically limited areas. As a company and an industry we have much to be proud of and deserve not to be tainted with the same brush by unwary consumers concerned by reports in the media.

So that the  small pack bottled industry has a voice in this debate the Natural Hydration Council was set up in September last year by some of the larger small pack industry players to speak for the small pack industry.

To follow the debate further look we recommend our customers the following steps – (some of these can be reused almost every year)

1) Look at the debates and articles in any/all newspapers over the next week, and make an educated view based on the wider bottled water market.

2) Wait for a government minister in a lesser department looking for easy PR to call bottled water “Evil”.

3) Research on the research based website on the Natural Hydration Council regarding the arguments for  small pack bottled water from one side of the industry.

4) Look at our website for details on how The Water Delivery Company is approaching environmental responsibility.

The Water Delivery Company encourages genuine and educated debate about bottled water and believe that this will in the long term lead to less confusion among our customers and customers of the industry.  Please call us on 0845 006 3309 for further details.

Rob Laughton

Rob Laughton

Rob Laughton is an established part of the UK water industry and has business interests in drinking water products. He is actively involved in the self-regulatory associations which work to keep strict standards within the UK water industry.

His related water businesses are listed on and include The Water Delivery Company - Londons' largest independent bottled water cooler supplier.

Leave a Reply

Your email address will not be published.